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By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's greatest industry program in Las Vegas high-end jets are luring buyers with their smooth silhouettes, plush cabins - and increasingly, their use of alternative fuels.

Fuel manufacturers and jetmakers are keen to display novel types of aviation fuel deemed less hazardous to the environment, from utilized cooking oil to the noticeably less attractive meat waste.

Business jet operators, like airlines, have actually bowed to ecological pressure on air travel and devoted to cutting in half carbon emissions by 2050 compared with 2005.

Their hope is that adopting sustainable fuel to suppress emissions could make service jets more appealing to environmentally mindful buyers - especially corporations facing over sustainability from shareholders or green campaign groups.

The schedule of less polluting private jets might also spare the abundant and famous the negative promotion experienced by Britain's Prince Harry and his better half Meghan over a recent private jet trip to southern France.

Five Gulfstream jets on display in Las Vegas are using California-produced fuel from inedible beef tallow.

The newest waste-based fuels include "fats, grease and oils that are byproducts of the food market," stated Bryan Sherbacow, primary industrial officer of Boston-based biofuel producer World Energy, which produces fuel from meat waste utilized by Gulfstream.

"All of our item is inedible."

Some of the other 79 aircraft on display are expected to be powered by 150,000 gallons of other eco-friendly fuel mixes anticipated to be pumped at the program.

FLIGHT SHAMING

Private jets account for less than 0.1% of overall yearly carbon emissions worldwide, but can give off, usually, as much as 20 times more carbon emissions per passenger mile than jetliners, according to the London-based private charter firm Victor.

Prince Harry has defended his periodic use of personal jets to guarantee his household's safety, and has actually stated that on the unusual celebrations he does not fly commercially he offsets his emissions.

But planemakers state incidents such as the furore over his travel plan have added fresh difficulties for a market already making every effort to justify its contribution to cutting business costs.

"Incidents of flight shaming including using private jets are unfortunate when you consider that our market has actually provided fuel effectiveness enhancements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.

Bombardier believes increased sustainable fuel use will assist the market make inroads with corporations and rich purchasers. According to industry data, billionaires only have a 19% service jet ownership rate.

But even an image makeover - with jets sporting stickers like "this airplane flies on sustainable fuels" and organisers including alternative fuel pumps for visiting aircrafts - is not likely to please all critics at the Oct 22-24 high-end jet event.

Environmentalists and some analysts remain skeptical that biojetfuels, usually blended 50-50 with kerosene, will make a substantial effect on public perceptions about high-end travel.

"No amount of jatropha curcas or Brazil-nut fuel can make service jets look eco-friendly," said aviation analyst Richard Aboulafia.

Demand from service jet operators for renewable fuels now far goes beyond supply and their interest might drive future production, Sherbacow said.

World Energy, which produces 40 million gallons of biofuel at its California plant, could broaden production as much as 150 million gallons by 2022.

Corporate charter companies and specialists are also seeing more interest from clients who desire to buy carbon credits to offset emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a function in a corporate jet usage study his business just recently finished for a Fortune 500 business.

"At the end of the day, I believe that rate, cost per hour, variety, speed and performance, that's still the (sales) driver. But I think individuals are becoming more aware of the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)